玩美女人
Perfect Woman Campaign
2018 Lancôme 玩美女人,完美不應侷限於美,而是在於全。當初 M.A.D 在溝通的過程中,希望呈現的不單是女性光鮮亮麗的一面,而是女性那感性且複雜的多面,在光影的虛實之間,創作 Lancôme 全新的玩美女人。
合作內容: 影片創意發想執行拍攝、FB IG 等廣告素材製作
2018 Lancôme’s Perfect Woman exhibits beauty does not complete perfection, but entirety. Throughout the design communications, M.A.D wants to present the sensual and complex aspects of women in addition to the typical glamorous side. The conception of Lancôme’s new Perfect Woman emerges in the mist of light and shadow that reflects virtual reality.
Content: Creative Copywriting & Production, FB IG Contents
2019 Lancôme 玩美女人,邀請人氣部落客妍安來拍攝,以午後暖陽的色調,融合水晶折射的光透感,創造法式浪漫的古典氛圍,結合法國 Lancôme 希望營造出優雅輕奢華的新玩美女人。
2019 Lancôme’s Perfect Woman invites popular blogger Ann to join the shoot. The warm color tone of the afternoon sunlight blended with the translucency of crystal refraction creates a classic French romantic atmosphere which matches the elegant and light luxurious feel to a new Perfect Woman that French Lancôme wants to display.