L’OREAL PARIS

青春密碼系列
Youth Code Series

 

 

 

Youth Code 系列同樣延續商品紫色調來作為影片與素材設計主要色調,並加入 KOL 好評推薦以及利用「眼神」減齡議題,串連起 L’Oreal Paris 相關眼部保養品組成有趣的「亮眼聯盟」,希望能吸引消費者,並同時感受到系列商品的青春活力。

 

The Youth Code series extend the purple color tone of the product to its design materials as the main scheme, adding KOL recommendations and using of eye expression to reduce age discussions to form an interesting “Shining Eye Alliance” that unites all the related eye products from L’Oreal Paris, thus hoping to attract customers to experience the series’ youthfulness.